Bangkok, June 30, 2010  The Ayudhya Insurance PCL launches a new fire insurance plan, developed specifically for the current situation by offering protection against fire and other related damages for SME business owners.

Khun Sakrapee Sungkhapun, Branch & Agency Operation Department Manager says, “In today’s environment, having insurance is necessary to protect yourself and your business from unexpected risks and damage that could result in a financial burden.  The best thing that business owners can do is to plan ahead and reduce such risks by getting insurance.  For example, this new fire insurance plan has different and varied protections that are bundled into one and business owners can still choose for additional options to suit with their needs”.

In 2009, the total market for fire insurance amounted to Bht. 7.78 b. and this year, it is expected that this segment will grow over 10% due to the heightened awareness for insurance and insurance products from the recent unrest.